Buzzmarketing
Presents case stories of companies that successfully used qbuzz marketingq practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.Presents case stories of companies that successfully used aquot;buzz marketingaquot; practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.
| Title | : | Buzzmarketing |
| Author | : | Mark Hughes |
| Publisher | : | Penguin - 2005 |
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