Chinese Consumer's Evaluation of Multinational and Domestic Discount Store Image and Store Satisfaction
Scope and method of study. This study examined Chinese consumers' evaluation of multinational and domestic discount retail stores on selected store attributes of store image and consumer satisfaction with the store. Data was collected in a university and a residential area in China and paper questionnaires were distributed to the participant. 134 usable questionnaires were obtained and used in data analysis. Independent Samples t-tests, Bivariate Correlation and Regression analysis using SPSS 14.0 was conducted to test hypotheses.... values are known to embody a clear and consistent system throughout generations (Hsu, 1970; Kindle, 1983). ... The change became more pronounced when the Chinese government opened the country to the outside world in 1979. At thatanbsp;...
| Title | : | Chinese Consumer's Evaluation of Multinational and Domestic Discount Store Image and Store Satisfaction |
| Author | : | Yuqing Li |
| Publisher | : | ProQuest - 2008 |
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