Creating Customer Value

Creating Customer Value

4.11 - 1251 ratings - Source

In this strategic, thought-provoking book, Naumann reveals that the key success factor for every business--manufacturing, service, or retail--is the ability to maximize customer value. An excellent resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage.With this book, Earl Naumann provides the first definitive source for the new business paradigm of customer value.

Title:Creating Customer Value
Author: Earl Naumann
Publisher:South-Western Pub - 1995

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