Dealing with grumpy editors (a media survival guide)

Dealing with grumpy editors (a media survival guide)

4.11 - 1251 ratings - Source

Ia#39;m not letting marketing managers and companies that do their own PR off the hook either a€“ they often make the same mistakes as PR agencies. ... because of shrinking staff numbers and yes, whether editors like it or not, dealing with PR has become a necessity to some degree. ... So why on earth have I written a book to help PR and companies that want to promote themselves? ... You dona#39;t need a degree in media strategy to read this and you wona#39;t need to decipher marketing lingo.

Title:Dealing with grumpy editors (a media survival guide)
Author: Dan Kaufman
Publisher:Dan Kaufman - 2011-05-13

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