Marketing Matters

Marketing Matters

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Marketing Matters For writers who subscribe to the qnontraditionalq approach to book publishing via self-publishing or publishing through a POD (print-on-demand) publisher, Marketing Matters belongs on your bookshelf. Marketing is a means of transferring services and products to consumers. As indicated on Para Publishing's web site (, citing R.R. Bowker, as reported in The Wall Street Journal, April 24, 2004, there are qover 2.8 million books in print.q Writers will have to take an aggressive approach to targeting their book's audience and reaching their readers. For those who feel a bit intimated by the subject, Marketing Matters provides a reassuring introduction into the mechanics of marketing. This basic guide offers an elementary glimpse of the muscle of activities involved in the marketing process. Designed for aspiring writers, beginning writers and recently published new writers who don't consider themselves marketers, the book presents helpful information and suggestions about marketing. On the journey through its pages readers will learn of the connections between marketing, advertising, publicity and public relations. Marketing Matters also discusses the 4 Ps of marketing, what they mean and how they relate to the author's own book. From qMAPP-ingq for success, to thinking outside the box, from marketing plans to marketing tools, readers will soon be enlightened as to what they can do to market their books, even on a shoestring budget.Advertising executive Gary Dahl created the pet rock3 in the 1970s as a low-cost, low-maintenance alternative to having a pet, like a dog or cat. Dahl wrote the pet rock training manual and created the pet rock from Rosarita Beach stone at aanbsp;...

Title:Marketing Matters
Author: Jo Ann M. Colton
Publisher:AuthorHouse - 2010-06-21

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