Risk Issues and Crisis Management in Public Relations

Risk Issues and Crisis Management in Public Relations

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The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam a Starbucks, Sony, Dell, BP, and Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.Computer manufacturers Fujitsu and Lenovo Group said they used Sony batteries, but they did not initially recall their products. However, Della#39;s crisis soon developed into an issue for the whole computer manufacturing industry, resulting in a domino effect of product ... Talking about Della#39;s customer relations, the Register (www.theregister.co.uk) said: a#39;Fire-breathing laptops are the last thing you want when youa#39;re a company spending hundreds of millions of dollars to repair a fracturedanbsp;...


Title:Risk Issues and Crisis Management in Public Relations
Author: Michael Regester, Judy Larkin
Publisher:Kogan Page Publishers - 2008
ISBN-13:

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