Survey Research

Survey Research

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This book is written in a user-friendly style for persons in business, government and non-profit organizations who want to write and/or execute a survey using either the in-person, mail, telephone or web methods or who want a good grounding in survey research methods without all the jargon. A short introduction to survey research is provided in Chapter 1. Chapter 2 focuses on ethics using examples from national and international professional associations. Chapter 3 describes how to propose a survey within an organization and provides examples. Chapter 4 focuses on probability sampling methods used in survey research. Chapters 5 to 8 show how to develop and field a survey using the mail, in-person, telephone and the web and provides example question formats, overall questionnaire design and cover letters for each method. Chapters 9 and 10 show one how to do data entry and data analysis (frequencies, crosstabulations and multiple regression). The next to the last chapter shows how to present your results using charts, and the final chapter provides a sample research report. Advanced sources are recommended for those who want to specialize in survey research or subfields of sampling and/or data analysis.For example, trying to mail a survey to the a€œhomelessa€ will not work, but going to a soup kitchen and having the homeless answer questions might. In this chapter we will focus on developing a questionnaire and fielding it for situations where the population is literate and has a ... In a customer satisfaction survey, one might have the following four areas written down that are important for study: customer anbsp;...

Title:Survey Research
Author: Joseph J. Leon
Publisher:Streamline Surveys Inc. - 2003-01-01

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