The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

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This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.their provocative and prescient Harvard Business Review article, Pine and Gilmore (1998) declared, a€œWelcome to the Experience Economy. ... offerings (e.g. , quick service restaurants [QSRs] and coffee shops; think Chipotle and Starbucks ) and marketers striving to deliver novel experiences as a means to differentiate from the competition and, ultimately, attain customer loyalty (Pullman aamp; Gross, 2003).


Title:The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy
Author: Cathy A. Enz
Publisher:SAGE - 2010-07-14
ISBN-13:

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